Japan Concept Showcases Sustainable Innovation at Macfrut 2026

At Macfrut 2026 in Rimini, Japan Concept presented Buddy Tape alongside its newest product for European agriculture, EF Polymer, highlighting a shared commitment to reducing waste and improving sustainability in commercial horticulture.

Buddy Tape has helped nurseries reduce labour and plastic waste for more than 30 years through its naturally photodegradable grafting film. EF Polymer complements that approach by improving water and nutrient efficiency using a biodegradable hydrogel made from natural biomass.

Carlo Salone, Director of Japan Concept Srl, commented:

"Although they solve very different challenges, Buddy Tape and EF Polymer share the same philosophy—helping growers use valuable resources more efficiently while leaving no persistent residues behind. We're proud to represent two innovative Japanese technologies that support more sustainable horticulture."